Summer campaign marketing assets

 

#StayCoveredThisSummer

 

We are pleased to announce that the theme of this year’s Motor Ombudsman summer campaign is #StayCoveredThisSummer which will be running between 21st June (the first day of summer) and the 31st August 2018. It will be formally launched to media with a story about how motorists prepare for their vehicle for the holiday getaway, following a recent poll that we conducted with YouGov, so keep your eyes on the press!

 

The campaign has been designed to highlight the importance of consumers making sure that their car is correctly maintained for when they go on holiday, and to encourage them to “stay covered” by visiting a Motor Ombudsman-accredited garage to check that their vehicle is in good working order prior to setting off.

 

So that you can get involved in the campaign, we have created a series of eye-catching marketing assets for you to use to encourage drivers to visit your business to check their car ahead of going on their summer break.

You can download the full suite of assets here or click on the images below to download them individually.

Download campaign assets


 

“StayCovered” website banners 

 

Below, there are two different-sized banners available to download for your website, depending on the space that you have available:

We recommend that these graphics are displayed on your homepage where possible and hyperlinked to our summer competition page on The Motor Ombudsman website.

 

 

 

 

“StayCovered” e-mail signature 

 

The following graphic can be inserted into your e-mail signature to highlight your participation in the two-month summer campaign. You can right click and copy the image below, and then paste it within the signature editing tool on your e-mail system (e.g. using the signatures and stationery option in Microsoft Outlook).

 

“StayCovered” customer engagement e-mail 

 

The following graphic has been created to encourage your customers to enter our summer social media competition to win some great prizes (see below) and to check out some useful vehicle maintenance tips ahead of going on holiday.

It can be inserted into the body of an e-mail by right clicking on the image below and selecting copy and then paste once you are in the main body copy box of the e-mail. Alternatively you can download it from this page, save it and then insert the into the body of an e-mail as a picture.

 

Before sending the e-mail, please ensure that your customer has opted in to receive marketing communications to stay compliant with the recently introduced General Data Protection Regulation (GDPR).

 

 

“StayCovered” campaign poster

 

We have created an A4 poster for you to display in a customer-facing area at your premises. It has been created to highlight the main advantages of consumers using a Motor Ombudsman-accredited business when either buying a car, or when having it repaired.

 

To order a copy of the poster, please get in touch with us at media@tmo-uk.org.

 

 

 

Promote our summer competition!

We’re launching a competition over on our Facebook and Twitter pages.
Find out more

 

Thank you in advance for your support, and if you have any questions on the 2018 summer campaign, or on any of the marketing assets highlighted above, please do get in touch with us at: media@tmo-uk.org.