Independently-owned nationwide automotive retailer commits to the Motor Industry Code of Practice for Service and Repair
Carcraft, one of the country’s largest used car hypermarkets, has signed up all its service centres to the Motor Industry Code of Practice for Service and Repair. Already committed to delivering the highest standards, the Code requirements mirror the organisation’s commercial aims and commitment to customer service.
Established from a single forecourt in 1951, the car retailer has grown into a nationwide network of showrooms complete with Service Centres providing value-for-money car servicing, MOTs and repairs to customers. It is the latest in the sector to have seen the value in subscribing to the industry Code.
“Carcraft is still under the independent ownership of the family who started it nearly 60 years ago and as such we extend the traditional values of care, honesty and trust to customers, colleagues and suppliers alike,” said Heidi Wainwright, brand manager for Carcraft. “Whether it’s car servicing, MOTs or repairs, our fully trained technicians ensure the job gets done to the very highest standards. We are confident that committing to the Motor Industry Code of Practice for Service and Repair will provide further reassurance to our customers in the quality of our service.”
The recently unveiled one-stop-shop website www.motorcodes.co.uk offers a host of invaluable help and advice for consumers and businesses alike. The garage search facility is a simple method by which motorists can locate their nearest subscribing business and an online consumer survey allows rapid, valuable customer feedback to enable continuous improvement and increased levels of customer service.
“More and more garages such as Carcraft are realising the full potential of subscribing to this Code. It is so much more than a compliance tool – it is a sure-fire method of declaring to your customer base that you are a business worthy of doing business with,” said Motor Codes director, Chris Mason. “For a fee of £75 a year, it has to be the best value for money marketing toolkit there is, whether you are a franchised or independent garage.”
