Fiat House, 240 Bath Road, Slough, Berkshire, SL1 4HJ
Phone: 00800 3428 000
24th June 1910, Milan. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) comes to life. The first car ever created was the 24 HP, designed by Giuseppe Merosi. Five years later, the company changed its name to Alfa Romeo, when Nicola Romeo took over the property. Alfa Romeo became synonymous with passion. Its unique approach in creating cars inspired the best car makers around the world. Its logo became the unmistakable icon of the purest driving emotions for millions of enthusiasts, and it always will.