The Motor Ombudsman enhances its online presence with a newly designed website and Business Finder
- The Motor Ombudsman has launched a newly designed website (TheMotorOmbudsman.org) to deliver a first-class online user experience for consumers and businesses
- The digital platform sports a modern and dynamic layout, coupled with streamlined and intuitive navigation, plus added functionality
- The highly frequented Garage Finder search tool has also been subject to a refreshed look and feel, and adopts a new identity as the ‘Business Finder’ (TheMotorOmbudsman.org/Business-Finder) to reflect the wide range of organisations accredited to The Motor Ombudsman, which span independent and mobile repairers to franchise car dealerships
- The fully mobile-optimised website retains its popular information hubs, such as the Q&A-style Knowledge Base, the vehicle recalls database, and the Motoring Advice portal for drivers
The Motor Ombudsman, the Ombudsman for the automotive sector, is pleased to announce the launch of its newly designed website (TheMotorOmbudsman.org). The refreshed digital platform, which sports a clean, modern and visually-engaging interface in line with the body’s widely-recognised brand identity, has been designed to offer a first-class and fully intuitive experience for consumers and businesses – delivered via improved functionality and streamlined navigation.
Nearly a million individuals visited The Motor Ombudsman’s website last year, highlighting its importance as an online gateway to the body’s Alternative Dispute Resolution (ADR) service and the many impartial resources and information available to help motorists in their vehicle purchase and ownership journey. Building on the previous iteration of the website as a strong foundation, the layout of the new portal has equally been driven by user feedback, as well as that gathered from The Motor Ombudsman’s own team members, to ensure that it encompasses the needs of core audiences within the automotive sector, and beyond.
The new website showcases The Motor Ombudsman’s four newly updated, Motor Industry Codes of Practice, industry and annual reports, as well as popular information hubs, such as the vehicle recalls look-up tool, the Q&A-style Knowledge Base, and TMO EVolVE for the latest electric vehicle data. This is joined by an extensive library of content in relation to vehicle ownership and maintenance, which covers topics ranging from tyres to key considerations when buying a new or used car.
One of the other expanded elements introduced as part of The Motor Ombudsman’s digital strategy to grow its online presence, is the unveiling of the new-look ‘Business Finder’ (TheMotorOmbudsman.org/Business-Finder). Formerly known as the Garage Finder, the search tool, used by nearly 700,000 people in 2024, has been given a new identity to encompass the wide array of businesses that are accredited to The Motor Ombudsman’s Service and Repair and Vehicle Sales Code. With more than 7,500 organisations accredited across the UK, the businesses profiled span independent and mobile repairers to franchise car dealership workshops and authorised repairers.
In keeping with the preference for many to access information on mobile devices, and often serving as the first interface when interacting with The Motor Ombudsman, the new website has been fully optimised for display and responsive performance on smartphones. In addition, one of The Motor Ombudsman’s core areas of focus in the redesign was accessibility, so as to create an inclusive experience for users who may have additional requirements when accessing pages on its website. This includes content that can be easily communicated by text-to-speech voice readers, for those who prefer to access information in an audio format or who may be visually impaired, as well as the option to view content in a larger typeface.
Going forward, the website will continue to be updated with the latest news, information, trend data and thought leadership in line with the fast-evolving automotive landscape.
Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, said: “The unveiling of the new website is the culmination of many months of work, and marks a significant step forward for transforming our presence in the digital space. The brief was to develop a platform which is easy-to-use, accessible, fast, interactive, whilst offering information users need at the touch of a button, and the very best experience at every touchpoint. The new website certainly ticks all these boxes, and we are very proud of what has been achieved.”
Bill added: “We will be continue to work with our design partner to ensure that that the website stays current in line with the needs of our core audiences, technological innovation, and the incorporation of the many benefits that AI offers in the sphere of fast and effective dispute resolution.”
For more information about The Motor Ombudsman, and to view its new-look website, visit www.TheMotorOmbudsman.org