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Honda UK and The Motoring Organisation top 2025 Customer Service Star Awards

Honda UK and The Motoring Organisation top 2025 Motor Ombudsman Customer Service Star Awards

  • The Motor Ombudsman’s annual Customer Service Star Awards allow motorists to nominate accredited vehicle manufacturers and warranty providers that have gone above and beyond the call of duty
  • Honda UK is recognised for going the extra mile when assisting a consumer with organising repairs to an imported model following a recall
  • The vehicle manufacturer claims its third Customer Service Star Award, and a second consecutive win, becoming the most acclaimed carmaker so far in the competition  
  • The Motoring Organisation takes victory in the warranty provider category thanks to the organisation of a rapid repair of a vehicle and keeping customer inconvenience to a minimum
  • The Sheffield-based warranty business receives its second Customer Service Star Award, after previously claiming the category win two years ago

The Motor Ombudsman, the Ombudsman for the automotive sector, is pleased to announce that Honda UK and The Motoring Organisation have been crowned the winners of its 2025 Customer Service Star Awards. The accolades, which form part of the Ombudsman’s annual Star Awards contest, invite motorists to recognise vehicle manufacturers and warranty providers that are accredited to the body’s Motor Industry Code of Practice for New Cars and Vehicle Warranties respectively, for going beyond the call of duty when assisting them.

In the first stage of the competition, customers who have sought assistance from the head offices of these businesses, are invited to submit a short account to The Motor Ombudsman to shine the spotlight on those that excel in providing the highest level of customer service in a vehicle owner’s time of need. These nominations were then whittled down by the Ombudsman to create a shortlist of three finalists in each of the two categories for this year’s panel of motor industry and consumer experts, to come to a joint consensus as to which entry would have their name etched on to a trophy, and those which would be highly commended as the 2025 runners-up.

For the Customer Service Star Award for vehicle manufacturers, the three carmakers in contention for silverware were, Alfa Romeo UK, one-time winner Genesis Motor UK and two-time trophy holders Honda UK. With each submission considered on its own merits, it was the nomination for Honda which unanimously stood out with the judges for the second consecutive year.

This was from an individual who owned an imported vehicle from Japan, which was recalled due to issues with the car’s suspension. On receiving the enquiry, Honda’s customer service team in Berkshire set about assisting the customer with help organising the repairs needed, resulting in a very grateful driver.

The group of warranty providers saw Autoguard Warranties – that emerged triumphant in 2021 and 2024, The Motoring Organisation – winners in 2023 and runners-up in 2024, and Warranty Solutions Group, go head-to-head as the 2025 finalists in contention to win a Customer Service Award. It was however, the entry from The Motoring Organisation that caught the eye of the judging panel, and was deemed worthy of the business lifting the 2025 Customer Service Star Award for the category after they went the extra mile to arrange a swift repair of a customer’s vehicle following a breakdown, and keeping inconvenience to a minimum.

Jonathan Butcher, Operations Director at The Motoring Organisation, said: “We are very pleased to have won our second Customer Service Star Award, completing what has been a very successful year for our business. Being recognised by our customers three years’ running clearly demonstrates how we uphold the core values of our Motor Ombudsman accreditation and our philosophy of always putting the customers at the very heart of what we do. We look forward to celebrating this latest triumph as a team, and we remain focused on delivering the highest levels of service to our clients and customers.”

Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, said: “The calibre of entries in this year’s competition was extremely high, with so many great examples of accredited businesses and individual staff members going above and beyond, thanks to their proactive approach and passion for great customer service.”

Bill added: “We are delighted to recognise these unsung customer service champions and the positive contributions they have made. We are also proud to have these businesses within our nationwide accredited network and look forward to continuing to support them into 2026 and beyond.”

“We are delighted to recognise these unsung customer service champions and the positive contributions they have made.”

Bill Fennell
Chief Ombudsman and Managing Director at The Motor Ombudsman

For more information on The Motor Ombudsman’s Star Awards, visit www.TheMotorOmbudsman.org/Awards.

ENDS


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