Motor Codes this week announced the first winner of its monthly customer survey prize draw. Alec Cropper from Yorkshire will receive a cheque for £308 covering the cost of his last service, while his garage, Halls Auto Ltd in Richmond, will receive £250 of Snap-On Tools vouchers.
The Code Survey operates to gather instant customer feedback on the service they receive at subscribing garages. Garages can track responses as soon as they come in allowing performance to be monitored on a daily basis and problems to be rectified instantly.
“The Code Survey is a great tool for monitoring feedback, this is increasingly important as the country’s best garages consider customer service to be a top priority,” enthused Chris Mason. “Getting it right 100% of the time is an ambition for each of our subscribers and now, with live feedback monitoring on tap, that goal is one step closer.”
Since launching its latest campaign, Motor Codes has seen responses to its customer survey rocket by over 355% compared to the monthly average for 2010. The feedback generated is already filtering back to customers with garages taking advantage of being able to respond immediately to customer feedback – good and bad.
“The new survey incentive idea is proving very popular with our customers and we love it too as it means we get more feedback on how we are doing,” said Samantha Hall, from Halls Auto Ltd. “More feedback means more opportunities to improve and be the best we can be. It makes perfect business sense to keep customers happy, staying up to speed on how they feel and acting quickly on any negative feedback.”
Garages can subscribe to the Industry Code of Practice by visiting www.motorcodes.co.uk. Every subscriber has free access to the Code Survey enabling them to monitor customer satisfaction, acting on it instantly. Every customer completing a survey on the Code website could win back the cost of their service with their garage winning tools vouchers. Call 020 7344 1651 for more information.
