Delaware Drive, Milton Keynes, MK14 5AN

Phone: 0800 0497106

In February 2018, a new Brand was born. CUPRA, the name derived from Cup Racing, has long been associated with being the performance trim within the SEAT brand, and shares much of the same Barcelona DNA.The creation of the independent CUPRA Brand in early 2018 signalled an opportunity for us to move into a new space in the automotive sector, and we began an exciting journey premised on getting back to the garage and building products with sophisticated design and contemporary performance.With the launch of the CUPRA Ateca, we have doubled globally our sales volume – exceeding 40,000 sales in 2019. In 2020, we launched the new CUPRA Leon family and the first new product designed exclusively for CUPRA, the Formentor crossover SUV. These incredible new products also represent our first steps into performance electric vehicles with dynamic PHeV powertrains available for the first time.Cupra