Greater public response rate to Code Survey for 2011
Motor Codes implemented its Service and Repair Code at the request of government and, each month, publishes the monthly performance figures of its garage network, based on direct customer feedback. Satisfaction levels remain consistently high and response rates to its customer surveys have risen fourfold since this time last year.
Motor Codes customer survey results – March 2011
| Overall satisfaction | 94% |
| Recommend to friends/family | 95% |
| Booking process | 95% |
| Quality of service or repair | 95% |
| Quality of information provided | 93% |
| Level of customer service | 94% |
Data source: 1,957 service or repair customers that completed surveys between 1 and 31 March 2011.
Analysing Motor Codes’ survey response rates for Q1 2011, managing director, Chris Mason, points to the unique element of customer recommendation within the Motor Codes network as the key to bringing about informed choice for motorists, “Motorists want to know that they’ll receive an efficient and stress-free servicing experience. Each of the 6,500 garages within the network has its own profile page on our website, accessible to potential customers using our Garage Finder tool – http://www.motorcodes.co.uk/garagefinder/
. The Code Survey builds a history of customer ratings for each garage, viewable by potential customers. It helps give a bit more peace of mind when looking for a reliable local garage.”
The Motor Codes network has expanded to over 6,500 garages, with its activity overseen by the Independent Compliance and Assessment Panel, chaired by Ron Gainsford OBE, Chief Executive at Trading Standards Institute.
Over 5,000 motorists have given feedback on Motor Codes garages between January and March 2011, compared to 1,314 in the same period last year.
Customer survey winner – March 2011
The Code Survey is intended to gather meaningful feedback from customers, with the aim of developing a network of ‘safe haven’ garages. To help generate this useful feedback, motorists are incentivised to complete the survey by a monthly prize draw, giving one customer the chance to win back the cost of their service or repair. The garage of the winning customer receives £250 of Snap-On Tools vouchers.
This week, Motor Codes informed Victoria Barton of Braintree that she had won the March prize draw and she is looking forward to receiving a cheque for £226.69 to cover the full cost of her service at Grants SEAT.
